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Industry

Trends, culture, structural change.

Notes on where fashion is going, AI, luxury travel, creator economy, destination campaigns. Read by people who book us.

Southern Italy luxury campaign location

Why international brands are returning to Southern Italy for campaigns

A structural shift, not a trend. Where Italy sits in the 2026 luxury campaign map.
AI in fashion casting workflow

AI in fashion, what changes for casting and production in 2026

A practical look at where the technology actually changes the work, and where it does not.